Orthodontics and aligners
· Aligntech growth every quarter
· Smile Direct Company 3.2 billiomn
· Densply stopping fixed appliance production, purchased Bite (direct to consumer) for 1 billion and moved into aligner market
· Expect 25% growth annually
· Aligners within the orthodontic practice 25% Benson, by 2030 50+
Innovations from aligners
· Expansion and aligners: with screw
· Invisalign first
· AP correction MA appliance
· G8
Which aligner system
· Patient preference
· Doctor preference
· Biomechanics
Patient preference
· Complaint of the patient, timeline, cost
Decision maker
· In house aligners, usually $10 or less. 1-8 aligners
· External company displacement driven 7-14 aligners
· Invisalign 14+ force driven system
Cost
· In house, packaging not important / ULab 1 day with inhouse printing
· Outsource: STAR, 3-4 days
· Invisalign: premium for packaging , biomechanics , complex movements
